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Our MissionTo make the best jeans in the world, one pair
at a time.


the best quality

3x1 jeans are created with the world’s finest denim, materials, and sewing construction. We use single needle sewing machines, hand-painted enamel buttons, and custom-made RiRi zippers from Switzerland for an unsurpassed level of quality.

15 Mercer

the best FIT

Our 6 versatile fits for men offer everything from a modern, slim leg to a classic straight fit. For women, it's all about design details like the channel seam for slimming your silhouette, or a curve-hugging contour waistband. Want your very own fit? We have a patternmaker and factory at our store on 15 Mercer.

15 Mercer

the best DESIGN

Each jean is designed by Scott Morrison, 3x1's founder and designer. His 15 years of denim experience culminate in the perfectly matched fit, fabric, and finish, on every pair of our jeans. His quality standards and meticulous attention to detail can be matched only by the finest luxury ateliers in the world.

15 Mercer

the best fabric

3x1 houses the largest collection of selvedge denim ever assembled under one roof. We've sourced more than 260 fabrics, many of them exclusive to 3x1. We work with the best mills throughout the world to bring you rare selvedge denim woven on shuttle looms. Because raw denim isn't for everyone, we also offer the finest twills, chambray and corduroy imaginable.

15 Mercer

Three different levels of service,
one perfect jean.


    Shop the latest looks, straight from 15 Mercer.

  • Custom

    Start with one of our fits and select your fabric.
    Then customize everything detail from belt loops to back pockets.


    Made to measure.
    Your very own bespoke jean, the only one of it’s kind.
    A true 1/1.

Our FounderScott Morrison.

You can't begin to imagine the places he's been and the things he's seen in his quest to create the perfect jean: sourcing the best denims, finding the finest indigo dyeing, weaving and finishing. His entrepreneurial vision gave us Paper Denim & Cloth (1999), Earnest Sewn (2004), and helped

with the rebranding of Japanese denim icon Evisu (2009). With 3x1, his passion for denim has never been greater, nor more focused, stemming from his days growing up in Southern California wearing t-shirts and jeans.


Visit us at 15 Mercer

3x1 - 15 Mercer


15 Mercer St.
New York, NY 10013


11 AM - 7 PM Mon. - Sat.
12 PM - 6 PM Sun.


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